Facebook advertising is a potent marketing tool that can help grow your business. With Facebook's advanced algorithm, you can create multiple ad campaigns at once by establishing different ad groups, each with its specific target audience and objectives.
Due to its extensive reach, Facebook has become a popular platform among marketers. With a total of 2.11 billion people over 13, representing 34.1% of the global population, this platform offers a vast audience to tap into.
For this reason, many content marketing strategies involve creating multiple Facebook ad accounts to deliver ads to the same target audience multiple times.
In this article, you will discover how to effectively run multiple ad campaigns on Facebook and achieve guaranteed results without risking being banned.
Creating separate ad sets within a single campaign
How to run ads on Facebook? A simple way to run Facebook ads is to create separate ad groups within a campaign. This allows you to target different audiences and test different ads. Optimize your Facebook campaign by having three to five ad sets.
Ad sets are groups of ads with the same settings for time, location, and display. The choices you make at the ad group level apply to all the ads in that group. By specifying demographic information such as location, gender, and age, you can customize ad groups to fit your target audience. However, creating and running multiple ad campaigns can be costly, especially for new businesses. Therefore, combining campaigns is a feasible option to save on marketing budgets.
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Avoiding audience overlap
One of the dangers associated with running Facebook ads campaigns is the possibility of overlapping target audiences. It is best to avoid running two or more ad groups that compete for the same audience as it wastes time and money.
According to Kantar's market analysis, about 70% of respondents stated that users see the same ad repeatedly, while only 11% enjoyed the content of the ad.
Running Facebook ads can be costly and in such situations, you may have to pay for multiple ads to run simultaneously, leading to poor campaign results. This can result in wasted ad spending and reduced effectiveness.
Although overlapping audiences can be a major concern, it is possible to avoid this issue. To mitigate this risk, limit the number of campaigns you run concurrently, and use distinct targeting criteria for each campaign. It is also essential to use different ads for each campaign to ensure that the algorithm can recognize the audience you are targeting.
Minimizing your risk score
Being banned on Facebook is a significant risk for those running multiple advertising campaigns on this platform. However, there are many ways to protect yourself and avoid unwanted situations.
Managing your Facebook advertising account and Business Manager is crucial because they are related to your "risk score", corresponding to your reliability in Facebook's algorithm.
Although running ads on Facebook can be challenging, there are four tips below to minimize risk:
Use different targeting criteria for each campaign - Facebook limits the use of multiple campaigns with the same targeting criteria, including interests, demographics, and ads.
Focus on specific campaigns - Limit your ads to one product or service at a time, ensuring that your ads are relevant to your target audience.
Avoid payment issues - Keep your payment information up-to-date and ensure that all payments are paid in full.
Use reliable IP addresses - Only post ads from one IP address for each Facebook advertising account, avoiding Facebook's security system recognizing multiple accounts from the same IP address.
Facebook can detect the IP address that users log in from, so if you want to use multiple Facebook accounts to run ads, choose high-quality IP addresses for each account.
Advantages of running multiple Facebook ad campaigns
Facebook is an incredibly powerful advertising platform that allows businesses of all sizes to reach their target audiences. Running multiple Facebook ad campaigns can provide businesses with several advantages that can help them achieve their advertising goals. Below are some of the benefits of running multiple Facebook ad campaigns:
Targeting and Locking Different Audiences
One of the biggest advantages of running multiple Facebook ad campaigns is the ability to target and lock different audiences. By creating multiple ad campaigns with different targeting criteria, businesses can ensure that they are reaching the right audience with the right message. This means that businesses can create highly targeted campaigns that resonate with specific segments of their target audience, resulting in higher engagement and better conversion rates.
Testing Various Messages
Another advantage of running multiple Facebook ad campaigns is the ability to test various messages. By creating different ad campaigns with different messaging, businesses can see which messages resonate best with their target audience. This allows businesses to refine their messaging and optimize their ad campaigns for maximum impact.
Trying Out Different Ad Formats
Facebook offers a wide range of ad formats, including video ads, carousel ads, and sponsored posts. By running multiple ad campaigns with different ad formats, businesses can test which formats work best for their audience. This allows businesses to optimize their ad campaigns for maximum engagement and conversion rates.
When You Need to Customize More Than One Product
Running multiple Facebook ad campaigns is ideal when you need to customize more than one product. For businesses with multiple products or services, running separate ad campaigns for each product/service can help ensure that each product/service is given the attention it deserves. By customizing ad campaigns for each product/service, businesses can create highly targeted campaigns that resonate with specific segments of their target audience.
Final Thoughts
Although it may require a significant amount of effort, creating distinct Facebook ad campaigns for each product or target market can often yield favorable results.
To prevent confusion between the algorithm and your audience, it's advisable to launch a separate campaign when you have a second objective while running a current campaign. By doing this, your Facebook ads will be displayed to users who are most likely to perform the desired action you've set as your objective.
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